If you’re looking for an authentic side of Los Cabos, away from the high-energy pulse of Cabo San Lucas, San José del Cabo is the serene, artistic counterpart you didn’t know you needed. Rich in colonial charm, local traditions, and creative expression, this historic town offers a softer, more soulful perspective on Baja California Sur.

In this curated guide, we’ll explore the best things to do in San José del Cabo, including its vibrant art scene, cultural experiences, culinary highlights, and how to explore it all through exclusive excursions.

STROLL THROUGH THE HISTORIC ART DISTRICT  

The beating heart of San José’s culture is its famous Art District—a labyrinth of cobblestone streets lined with vibrant galleries, artisan shops, and boutique studios. On Thursday evenings from November to June, the Art Walk transforms the area into a lively open-air event where locals and travelers mingle, sip local wine, and meet artists behind the work.

Whether you’re an avid collector or simply an admirer of visual expression, this is a must-see for anyone wanting to connect with the creative soul of Baja.

VISIT THE SAN JOSÉ MISSION AND PLAZA  

The Misión San José del Cabo Añuití, originally founded in 1730, stands as a historical symbol of the town’s roots. Surrounding the mission is the tranquil Plaza Mijares, where traditional music, festivals, and community gatherings regularly take place.

Take a quiet moment here to appreciate colonial architecture, people-watch, or enjoy a coffee at one of the quaint cafés that frame the square.

DISCOVER FARM-TO-TABLE GASTRONOMY  

San José del Cabo is a culinary playground for travelers who crave authenticity and quality. Just a short drive from downtown, you’ll find award-winning farm-to-table restaurants like Flora Farms, Acre, Tamarindos, and Los Tamarindos, all nestled in lush agricultural landscapes.

These spots blend rustic ambiance with elevated flavors, offering everything from wood-fired pizzas to fine Mexican cuisine prepared with organic, locally sourced ingredients.

For more local dining insights, check out our blog on Hidden Traditions of Baja California Mexico, where we highlight time-honored recipes and cultural rituals across the region.

EXPLORE COASTAL VIEWS AND NATURAL BEAUTY  

Beyond its cultural attractions, San José del Cabo is home to stunning coastal landscapes. The estuary and bird sanctuary, located just a few minutes from downtown, offers peaceful trails and wildlife observation opportunities, especially for bird watchers and photographers.

Nearby beaches like Palmilla and Costa Azul offer soft sands and swimmable waters, perfect for sunbathing, paddleboarding, or catching gentle waves with a surfboard.

SHOP LOCAL IN STYLE  

Skip the touristy trinkets and browse elevated boutiques offering everything from handcrafted jewelry and woven textiles to contemporary Baja-inspired fashion. Many local artisans preserve traditional crafting techniques, giving you a chance to bring home something meaningful and sustainable.

EXPERIENCE IT ALL ON THE “DISCOVER LOS CABOS” TOUR  

To truly soak in the artistic, historical, and coastal magic of San José del Cabo, we recommend our DISCOVER LOS CABOS tour. This private experience combines a guided visit to iconic landmarks like the mission and Art District with stops at a glass-blowing factory and a delicious Mexican-inspired lunch.

Along the way, you’ll enjoy personalized insights from a local guide and travel in comfort and style. It’s the ideal way to experience the cultural essence of Baja without missing a detail.

OTHER CULTURAL EXPERIENCES TO INSPIRE YOUR TRIP  

If this glimpse into San José del Cabo has sparked your curiosity, you may also enjoy reading:

• Todos Santos Magic Town: History, Art & Culinary Charm, where another artistic town awaits discovery.

• Uncover Loreto in Mexico: A Serene Escape Rich in History and Biodiversity, ideal for travelers who want to dive deeper into Baja’s heritage.

BOOK YOUR CULTURAL ESCAPE IN SAN JOSÉ TODAY  

Whether you’re wandering through art galleries, exploring coastal trails, or dining under the stars at a farm-to-table estate, San José del Cabo promises an experience that’s as refined as it is unforgettable.

BOOK NOW and reserve your DISCOVER LOS CABOS excursion to unlock the cultural beauty of this magical destination with InCabo Travel.